Ethics – DK Consulting of Colorado

Some content and project professionals are making their GenAI wishes come true, some are still contemplating their first wish, and some feel trapped in the genie’s bottle. Such is the current state of GenAI use within organizational boundaries.

In the past few weeks, I have been engaging with practitioners through events and private discussions on the application of GenAI to everyday work. Most notably, I recently delivered a recorded presentation on Human-in-the-Loop for IPM Day 2025, set for release on November 6; led a virtual session for the PMI Chapter of Baton Rouge on September 17, 2025, titled “GenAI: The Attractive Nuisance in Your Project”; and participated in an October 2 webcast, “An Imperfect Dance: Responsible GenAI Use.”

What folks told me didn’t always surprise me.

What they told me matched, for the most part, some of the GenAI adoption patterns I’ve been researching. I’ll share those trends, as well as common and emerging use cases and persistent drawbacks, in this month’s blog post.

What happens when you’re asked to document a product that doesn’t exist—or to release content before it’s been validated? Those of us who have been outside of corporate culture for a while forget that our still-enmeshed colleagues regularly make ethical decisions about their content work. But I began recalling some of my own experiences recently, cringing the whole time.

Early in my career, a colleague at a small manufacturing firm quietly informed me that our newest product, recently presented to the firm’s most important client, was a prototype, not the final design. So, I was basically documenting vaporware. Later in my career, the manager of our small but busy editorial and production group at a large high-tech company stopped by my cubicle one day to tell me that I had to “change my whole personality.” Apparently, the larger department was no longer as concerned about content quality as she perceived I was.

Of course, nothing beats the ethical situation I found myself in as a fledgling business owner, which I described in last month’s blog post. But you get the point.

Fast forward to today. The ethical complexities presented by GenAI in the workplace are multifold. I discussed some of those complexities in my June 2025 blog post. Luckily, we don’t have to face the wave of complexities alone.

We can use existing ethical frameworks for GenAI development, adoption, and use to inform a new ethical code for communicators.

Category: Ethics

GenAI in Professional Settings: Adoption Trends and Use Cases

A New Code for Communicators: Ethics for an Automated Workplace

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