If your web content is your public face, especially if it’s your sales engine, you should be auditing it at least once a year.
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Tag: content audit
How to Develop a Combined Content Audit and Plan
Conducting a comprehensive content audit, also known as an information survey, can be a daunting task, especially if your organization has a large inventory of content. But is an in-depth audit really needed for every situation?
You would conduct a full content audit if your organization was undergoing a significant transformation, such as a digital transformation, or as part of a continuous improvement effort. But sometimes the moment calls for something more targeted, less exhaustive–something that enables you to quickly develop a plan of action.
I refer to this kind of content audit as a project-based content audit or a combined content audit and plan.
Read more5 Intersects of Content Strategy and Project Management (Part 2)
Developing the work focus and/or the work plan during development also proves to be common ground for both the project manager and the content strategist. Read more
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