Creating Online Content for Your Customers: Relevance

If you are wise enough to have realized that online content is strategic to the growth of your business, then you’ve probably also realized that one key to successful content is relevancy.

Why? Because a customer who finds one piece of content helpful in their current situation is likely to come back to the same source looking for more.

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Creating Online Content for Your Customers: Scannability

Even as the current crisis recedes, offering quality content still remains a crucial way for businesses to attract and retain customers. According to a 2020 survey by the Content Marketing Institute (CMI), 72% of content professionals agree that their organization views content as a core business strategy.

Most of this new content will go online. So how do you do online content well? This blog series can help.

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Sprint But Iterate: How Product Content Pros Can Adopt/Adapt Agility (Part 3)

Agility isn’t difficult. What is difficult is sustaining a rapid work pace without knowing why, without having context. Context is especially important for product content developers. That is why my proposed ideal for an agile content development system continuously provides context for the work at hand.

I’ll explain in detail here. But first let me provide context for this blog post.

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