Tag: content planning

Sprint but Iterate: How Product Content Pros Can Adopt/Adapt Agility (Part 2)

Sprint but Iterate: How Product Content Pros Can Adopt/Adapt Agility (Part 2)

Debra Kahn (@dkconsultco)

Sad as it is to say, self-directed, collaborative, and agile product development teams often don’t get content. That is, they don’t really understand where content comes from, how it is best developed, how to work with content creators, what’s required of the team as a whole, and why developing content can sometimes take longer than a 2-week sprint.

So it is often up to content professionals to educate (constantly), adapt (when necessary) and, above all, speak up about their requirements.

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How to Develop a Combined Content Audit and Plan

How to Develop a Combined Content Audit and Plan

Debra Kahn (@dkconsultco)

Conducting a comprehensive content audit, also known as an information survey, can be a daunting task, especially if your organization has a large inventory of content. But is an in-depth audit really needed for every situation?

You would conduct a full content audit if your organization was undergoing a significant transformation, such as a digital transformation, or as part of a continuous improvement effort. But sometimes the moment calls for something more targeted, less exhaustive–something that enables you to quickly develop a plan of action.

I refer to this kind of content audit as a project-based content audit or a combined content audit and plan.

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The Ownership Obstacle to Content Strategy and 5 Ways to Handle it

The Ownership Obstacle to Content Strategy and 5 Ways to Handle it

Debra Kahn (@dkconsultco)

The term “ownership obstacle” emerged recently from a brief discussion during a content strategy meetup. Several members of the group agreed that it often impedes the implementation of a content strategy. What is it? More importantly, what can you do about it?

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7 Definitions of Content Strategy (in 16 Years)

7 Definitions of Content Strategy (in 16 Years)

Debra Kahn (@dkconsultco)

As a content strategist, I focus on the internal structures that support and deliver your organization’s key communications. That framework includes a content model, content development processes and governance, content reuse, metadata and SEO, analytics, and other methodologies that enable your content to be effective, efficient, useful, and scalable. Read more →

5 Intersects of Content Strategy and Project Management (Part 4)

Debra Kahn (@dkconsultco)

During the monitoring and managing phase of a development project, both the content strategist and the project manager work in the background to keep the team aligned and the activity focused. Read more →