Tag: resistence to change

The Ownership Obstacle to Content Strategy and 5 Ways to Handle it

The Ownership Obstacle to Content Strategy and 5 Ways to Handle it

Debra Kahn (@dkconsultco)

The term “ownership obstacle” emerged recently from a brief discussion during a content strategy meetup. Several members of the group agreed that it often impedes the implementation of a content strategy. What is it? More importantly, what can you do about it?

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