Sprint but Iterate: How Product Content Pros Can Adopt/Adapt Agility (Part 2)

Sad as it is to say, self-directed, collaborative, and agile product development teams often don’t get content. That is, they don’t really understand where content comes from, how it is best developed, how to work with content creators, what’s required of the team as a whole, and why developing content can sometimes take longer than a 2-week sprint.

So it is often up to content professionals to educate (constantly), adapt (when necessary) and, above all, speak up about their requirements.

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