I am rethinking my “categories of metrics” for content strategy and management after attending Joe Gelb’s and Lawrence Orin’s webinar “How to Become a Data-Driven Documentation Team” earlier this month.Read more
The easiest thing to say about measuring the success of a content strategy or a project is to say “measure what is meaningful to your organization.” Makes sense; I wouldn’t want to measure what is not meaningful. Turns out, that’s easy to say but difficult to do.
Nevertheless I persisted. <smile> In fact, coming up with a set of content metrics was part of my job as a Content Strategist at Oracle. I learned a lot during that journey and wanted to share a bit of it here. Read more