I answered the question “How Did You Become a Content Strategist?” recently on the Content Strategy Community Forum and was surprised at the number of comments it generated. Here, then, is the story of my journey to the profession of content strategy.Read more
Agility isn’t difficult. What is difficult is sustaining a rapid work pace without knowing why, without having context. Context is especially important for product content developers. That is why my proposed ideal for an agile content development system continuously provides context for the work at hand.
I’ll explain in detail here. But first let me provide context for this blog post.Read more
Some of us marched; some of us planted gardens, and some of us turned new perspectives into new endeavors. What did you do during the 2020 pandemic? (I hear my future grandchildren asking.)
On Mondays during the last quarter of 2020, I began publishing mini-essays on LinkedIn. Some were purposeful. Some were playful. Some bordered on the inspired (maybe).Read more
Sad as it is to say, self-directed, collaborative, and agile product development teams often don’t get content. That is, they don’t really understand where content comes from, how it is best developed, how to work with content creators, what’s required of the team as a whole, and why developing content can sometimes take longer than a 2-week sprint.
So it is often up to content professionals to educate (constantly), adapt (when necessary) and, above all, speak up about their requirements.Read more
User personas, my corona! Who needs a collective when a real representative will do? No, I am not dissing the research and analysis that ultimately yields a relatable on-paper user. Nor am I endorsing a beer brand.
What I want to share is what worked for me when I had to characterize some brand new audiences to my in-house team of technical information developers.Read more