Yes, SEO and promotion are important to your blog’s success. I won’t deny it. But more and more research shows that the quality of content matters just as much as your marketing effort. So how do you ensure that your blogsite offers quality content?Read more
Most of us are ramping up our businesses after a COVID-19-related hiatus or moving forward with new business as a result of a recent pivot. Either way, now is the time to audit and update business process documentation.Read more
The term “ownership obstacle” emerged recently from a brief discussion during a content strategy meetup. Several members of the group agreed that it often impedes the implementation of a content strategy. What is it? More importantly, what can you do about it?Read more
I am rethinking my “categories of metrics” for content strategy and management after attending Joe Gelb’s and Lawrence Orin’s webinar “How to Become a Data-Driven Documentation Team” earlier this month.Read more
The easiest thing to say about measuring the success of a content strategy or a project is to say “measure what is meaningful to your organization.” Makes sense; I wouldn’t want to measure what is not meaningful. Turns out, that’s easy to say but difficult to do.
Nevertheless I persisted. <smile> In fact, coming up with a set of content metrics was part of my job as a Content Strategist at Oracle. I learned a lot during that journey and wanted to share a bit of it here. Read more