Tips for Developing a “Real” User Profile for a Content Strategy

User personas, my corona! Who needs a collective when a real representative will do? No, I am not dissing the research and analysis that ultimately yields a relatable on-paper user. Nor am I endorsing a beer brand.

What I want to share is what worked for me when I had to characterize some brand new audiences to my in-house team of technical information developers.

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How to Develop a Combined Content Audit and Plan

Conducting a comprehensive content audit, also known as an information survey, can be a daunting task, especially if your organization has a large inventory of content. But is it really needed for every situation?

You would conduct a full content audit if your organization was undergoing a significant transformation, such as a digital transformation, or as part of a continuous improvement effort. But sometimes the moment calls for something more targeted, less exhaustive–something that enables you to quickly develop a plan of action.

I refer to this kind of content audit as a project-based content audit or a combined content audit and plan.

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The 4 Cs of Successful Blog Content

Yes, SEO and promotion are important to your blog’s success. I won’t deny it. But more and more research shows that the quality of content matters just as much as your marketing effort. So how do you ensure that your blogsite offers quality content?

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