Content Metrics Revisited

I am rethinking my “categories of metrics” for content strategy and management after attending Joe Gelb’s and Lawrence Orin’s webinar “How to Become a Data-Driven Documentation Team” earlier this month.

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5 Intersects of Content Strategy and Project Management (Part 5)

The easiest thing to say about measuring the success of a content strategy or a project is to say “measure what is meaningful to your organization.” Makes sense; I wouldn’t want to measure what is not meaningful. Turns out, that’s easy to say but difficult to do.

Nevertheless I persisted. <smile> In fact, coming up with a set of content metrics was part of my job as a Content Strategist at Oracle. I learned a lot during that journey and wanted to share a bit of it here. Read more

7 Definitions of Content Strategy (in 16 Years)

As a content strategist, I focus on the internal structures that support and deliver your organization’s key communications. That framework includes a content model, content development processes and governance, content metadata and reuse, SEO, analytics, and other methodologies that enable your content to be effective, efficient, and scalable. Read more