Achieve Your Content Performance Goals
The better part of valor might be discretion. (Western society certainly has been debating that since the 17th century.) But I am here to tell you that the better part of quality content is an accuracy check. That’s because inaccuracies in your content can derail your customers’ trust in you, your content, and – by association – your business.
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Some of us marched; some of us planted gardens, and some of us turned new perspectives into new endeavors. What did you do during the 2020 pandemic? (I hear my future grandchildren asking.)
On Mondays during the last quarter of 2020, I began publishing mini-essays on LinkedIn. Some were purposeful. Some were playful. Some bordered on the inspired (maybe).
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Sad as it is to say, self-directed, collaborative, and agile product development teams often don’t get content. That is, they don’t really understand where content comes from, how it is best developed, how to work with content creators, what’s required of the team as a whole, and why developing content can sometimes take longer than a 2-week sprint.
So it is often up to content professionals to educate (constantly), adapt (when necessary) and, above all, speak up about their requirements.
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The term “ownership obstacle” emerged recently from a brief discussion during a content strategy meetup. Several members of the group agreed that it often impedes the implementation of a content strategy. What is it? More importantly, what can you do about it?
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DK Consulting of Colorado 