If your web content is your public face, especially if it’s your sales engine, you should be auditing it at least once a year.Read more
Adapting Content for a New Audience – My Journey in 4 Steps
Recasting existing content for use by a different audience or in a different context empowers you as a writer – as a marketer – and/or as a consultant. And it is a great way to reuse evergreen content.
I discovered this myself when I rewrote four existing blog posts – aimed at fellow bloggers – as a single blog post aimed at project managers.Read more
Creating Online Content for Your Customers: Accuracy
The better part of valor might be discretion. (Western society certainly has been debating that since the 17th century.) But I am here to tell you that the better part of quality content is an accuracy check. That’s because inaccuracies in your content can derail your customers’ trust in you, your content, and – by association – your business.Read more
Creating Online Content for Your Customers: Clarity
In a previous blog post I wrote about need for relevance in your online content – matching your presentation to the customer’s need and the purpose of the content piece. I added that an approachable style can underscore your content’s relevance. But what steps can you take to achieve that style?Read more
Creating Online Content for Your Customers: Relevance
If you are wise enough to have realized that online content is strategic to the growth of your business, then you’ve probably also realized that one key to successful content is relevancy.
Why? Because a customer who finds one piece of content helpful in their current situation is likely to come back to the same source looking for more.Read more