If your web content is your public face, especially if it’s your sales engine, you should be auditing it at least once a year.
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5 Steps to Pandemic-Sensitive Content
In a previous blog, I noted that while the U.S. FDA might not require new packaging or labeling for your product as a result of the COVID-19 pandemic, your customers might demand something different from what you had previously provided.
This is just one example of how your organization might have to respond to new customer or user expectations as a result of COVID-19.
How many other ways have your customer or user expectations shifted in a world that now includes a pandemic? And how do those new expectations impact your content?
Read more5 Intersects of Content Strategy and Project Management (Part 1)
The elements of the content strategist role both parallel and intersect those of the project manager’s role in 5 ways: end user/customer focus; work planning and prioritization; incremental testing and POCs; work and resource management; and measuring (for) success.
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