Achieve Your Content Performance Goals
Recasting existing content for use by a different audience or in a different context empowers you as a writer – as a marketer – and/or as a consultant. And it is a great way to reuse evergreen content.
I discovered this myself when I rewrote four existing blog posts – aimed at fellow bloggers – as a single blog post aimed at project managers.
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The better part of valor might be discretion. (Western society certainly has been debating that since the 17th century.) But I am here to tell you that the better part of quality content is an accuracy check. That’s because inaccuracies in your content can derail your customers’ trust in you, your content, and – by association – your business.
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In a previous blog post I wrote about need for relevance in your online content – matching your presentation to the customer’s need and the purpose of the content piece. I added that an approachable style can underscore your content’s relevance. But what steps can you take to achieve that style?
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If you are wise enough to have realized that online content is strategic to the growth of your business, then you’ve probably also realized that one key to successful content is relevancy.
Why? Because a customer who finds one piece of content helpful in their current situation is likely to come back to the same source looking for more.
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Even as the current crisis recedes, offering quality content still remains a crucial way for businesses to attract and retain customers. According to a 2020 survey by the Content Marketing Institute (CMI), 72% of content professionals agree that their organization views content as a core business strategy.
Most of this new content will go online. So how do you do online content well? This blog series can help.
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