Adapting Content for a New Audience – My Journey in 4 Steps

Recasting existing content for use by a different audience or in a different context empowers you as a writer – as a marketer – and/or as a consultant. And it is a great way to reuse evergreen content.

I discovered this myself when I rewrote four existing blog posts – aimed at fellow bloggers – as a single blog post aimed at project managers.

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Creating Online Content for Your Customers: Relevance

If you are wise enough to have realized that online content is strategic to the growth of your business, then you’ve probably also realized that one key to successful content is relevancy.

Why? Because a customer who finds one piece of content helpful in their current situation is likely to come back to the same source looking for more.

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