Achieve Your Content Performance Goals
Yes, SEO and promotion are important to your blog’s success. I won’t deny it. But more and more research shows that the quality of content matters just as much as your marketing effort. So how do you ensure that your blogsite offers quality content?
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In a previous blog, I noted that while the U.S. FDA might not require new packaging or labeling for your product as a result of the COVID-19 pandemic, your customers might demand something different from what you had previously provided.
This is just one example of how your organization might have to respond to new customer or user expectations as a result of COVID-19.
How many other ways have your customer or user expectations shifted in a world that now includes a pandemic? And how do those new expectations impact your content?
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Wednesday (March 4) was national Grammar Day. I am embarrassed that I missed it. Grammar and editing skills have played an important role in my life.
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As a content strategist, I focus on the internal structures that support and deliver your organization’s key communications. That framework includes a content model, content development processes and governance, content reuse, metadata and SEO, analytics, and other methodologies that enable your content to be effective, efficient, useful, and scalable. Read more
In last month’s blog, I summarized some introductory concepts and tools for writing about hardware-related REST APIs, a journey I started myself a little over a year ago. To be honest, though, I didn’t make that journey alone. I have been the content strategist for a group of writers, who came at the challenge from various backgrounds. Read more
