Achieve Your Content Performance Goals
If you are wise enough to have realized that online content is strategic to the growth of your business, then you’ve probably also realized that one key to successful content is relevancy.
Why? Because a customer who finds one piece of content helpful in their current situation is likely to come back to the same source looking for more.
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Even as the current crisis recedes, offering quality content still remains a crucial way for businesses to attract and retain customers. According to a 2020 survey by the Content Marketing Institute (CMI), 72% of content professionals agree that their organization views content as a core business strategy.
Most of this new content will go online. So how do you do online content well? This blog series can help.
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Yes, SEO and promotion are important to your blog’s success. I won’t deny it. But more and more research shows that the quality of content matters just as much as your marketing effort. So how do you ensure that your blogsite offers quality content?
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In a previous blog, I noted that while the U.S. FDA might not require new packaging or labeling for your product as a result of the COVID-19 pandemic, your customers might demand something different from what you had previously provided.
This is just one example of how your organization might have to respond to new customer or user expectations as a result of COVID-19.
How many other ways have your customer or user expectations shifted in a world that now includes a pandemic? And how do those new expectations impact your content?
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Wednesday (March 4) was national Grammar Day. I am embarrassed that I missed it. Grammar and editing skills have played an important role in my life.
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