Tips for Developing a “Real” User Profile for a Content Strategy

User personas, my corona! Who needs a collective when a real representative will do? No, I am not dissing the research and analysis that ultimately yields a relatable on-paper user. Nor am I endorsing a beer brand.

What I want to share is what worked for me when I had to characterize some brand new audiences to my in-house team of technical information developers.

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A Content Intervention Checklist

With all of the shifts in customer expectations that have arisen out of recent events, you’ve probably felt the need to re-evaluate your current content offerings. But where to start?

I’ve gathered my recommendations in a straight-forward checklist that you can download for free.

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The 4 Cs of Successful Blog Content

Yes, SEO and promotion are important to your blog’s success. I won’t deny it. But more and more research shows that the quality of content matters just as much as your marketing effort. So how do you ensure that your blogsite offers quality content?

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