Achieve Your Content Performance Goals
Recasting existing content for use by a different audience or in a different context empowers you as a writer – as a marketer – and/or as a consultant. And it is a great way to reuse evergreen content.
I discovered this myself when I rewrote four existing blog posts – aimed at fellow bloggers – as a single blog post aimed at project managers.
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Even as the current crisis recedes, offering quality content still remains a crucial way for businesses to attract and retain customers. According to a 2020 survey by the Content Marketing Institute (CMI), 72% of content professionals agree that their organization views content as a core business strategy.
Most of this new content will go online. So how do you do online content well? This blog series can help.
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User personas, my corona! Who needs a collective when a real representative will do? No, I am not dissing the research and analysis that ultimately yields a relatable on-paper user. Nor am I endorsing a beer brand.
What I want to share is what worked for me when I had to characterize some brand new audiences to my in-house team of technical information developers.
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With all of the shifts in customer expectations that have arisen out of recent events, you’ve probably felt the need to re-evaluate your current content offerings. But where to start?
I’ve gathered my recommendations in a straight-forward checklist that you can download for free.
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Yes, SEO and promotion are important to your blog’s success. I won’t deny it. But more and more research shows that the quality of content matters just as much as your marketing effort. So how do you ensure that your blogsite offers quality content?
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