Achieve Your Content Performance Goals
Even as the current crisis recedes, offering quality content still remains a crucial way for businesses to attract and retain customers. According to a 2020 survey by the Content Marketing Institute (CMI), 72% of content professionals agree that their organization views content as a core business strategy.
Most of this new content will go online. So how do you do online content well? This blog series can help.
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User personas, my corona! Who needs a collective when a real representative will do? No, I am not dissing the research and analysis that ultimately yields a relatable on-paper user. Nor am I endorsing a beer brand.
What I want to share is what worked for me when I had to characterize some brand new audiences to my in-house team of technical information developers.
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With all of the shifts in customer expectations that have arisen from recent events, you’ve probably felt the need to reevaluate your current content offerings. But where to start?
I’ve gathered my recommendations in a straightforward checklist that you can download for free.
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Yes, SEO and promotion are important to your blog’s success. I won’t deny it. But more and more research shows that the quality of content matters just as much as your marketing effort. So how do you ensure that your blogsite offers quality content?
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In a previous blog, I noted that while the U.S. FDA might not require new packaging or labeling for your product as a result of the COVID-19 pandemic, your customers might demand something different from what you had previously provided.
This is just one example of how your organization might have to respond to new customer or user expectations as a result of COVID-19.
How many other ways have your customer or user expectations shifted in a world that now includes a pandemic? And how do those new expectations impact your content?
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DK Consulting of Colorado 