The better part of valor might be discretion. (Western society certainly has been debating that since the 17th century.) But I am here to tell you that the better part of quality content is an accuracy check. That’s because inaccuracies in your content can derail your customers’ trust in you, your content, and – by association – your business.Read more
In a previous blog post I wrote about need for relevance in your online content – matching your presentation to the customer’s need and the purpose of the content piece. I added that an approachable style can underscore your content’s relevance. But what steps can you take to achieve that style?Read more
If you are wise enough to have realized that online content is strategic to the growth of your business, then you’ve probably also realized that one key to successful content is relevancy.
Why? Because a customer who finds one piece of content helpful in their current situation is likely to come back to the same source looking for more.Read more
Even as the current crisis recedes, offering quality content still remains a crucial way for businesses to attract and retain customers. According to a 2020 survey by the Content Marketing Institute (CMI), 72% of content professionals agree that their organization views content as a core business strategy.
Most of this new content will go online. So how do you do online content well? This blog series can help.Read more
Merry Christmas, all!
Interrupting the flow of my email rules to bring you my five favorite Christmas song mondegreens.
What is a mondegreen? The term refers to misheard words in a song. According to Leanne Italie of the Associated Press, who interviewed expert Grant Barrett, the word “mondegreen” arose from a 1954 Harper’s Magazine column written by Sylvia Wright. Wright discovered that for years she had misheard (and mis-repeated) the first stanza of the Scottish ballad “The Bonnie Earl o’ Moray.”
The original line from the ballad: “They have slain the Earl of Moray, and laid him on the green.”
What Ms. Wright heard: “They have slain the Earl of Moray, and the Lady Mondegreen.”
Christmas songs, especially as sung by children, are ripe for mondegreens. Here are my five favorites (in English).
1. From ‘Silent Night’ – “…sleep in heavenly peas…”
2. From ‘The Twelve Days of Christmas’ – “…6 geezers laying…”
3. Also from ‘The Twelve Days of Christmas’ – “…9 lazy Hansens…” (instead of “ladies dancing”)
4. From ‘Santa Claus Is Comin to Town’ – “…making a list, of chicken and rice…”
5. From ‘Winter Wonderland’ – “Later on milk and spiders, as we dream by the fire.” (instead of “Later on we’ll conspire…”)
Do you have some favorite Christmas song mondegreens? Please share!