What Content Is and Is Not

In recent posts, I have defined content as a composition, irrespective of format, that moves or guides its audience to feel or act or that adds to or synthesizes a body of knowledge. Content typically carries with it its own context.

As such, content is mostly distinct from raw data and other digitized information that serve only as single reference points or as machine records. Moreover, content has–and can be reused for–an identifiable purpose or reason for existing.

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Content Metrics Revisited

I am rethinking my “categories of metrics” for content strategy and management after attending Joe Gelb’s and Lawrence Orin’s webinar “How to Become a Data-Driven Documentation Team” earlier this month.

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