What Content Is and Is Not

In recent posts, I have defined content as a composition, irrespective of format, that moves or guides its audience to feel or act or that adds to or synthesizes a body of knowledge. Content typically carries with it its own context.

As such, content is mostly distinct from raw data and other digitized information that serve only as single reference points or as machine records. Moreover, content has–and can be reused for–an identifiable purpose or reason for existing.

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7 Definitions of Content Strategy (in 16 Years)

As a content strategist, I focus on the internal structures that support and deliver your organization’s key communications. That framework includes a content model, content development processes and governance, content metadata and reuse, SEO, analytics, and other methodologies that enable your content to be effective, efficient, and scalable. Read more