Why Your Company Needs a GenAI Policy for Content Contributors

“Wikipedia Bans AI-Generated Content,” or some variation of that headline, captured online newsfeeds on March 26, 2026. But Wikipedia’s announcement, while consequential (impacting 7.1 million articles), wasn’t that unusual.

In 2025, several large publishers released policies governing the use of generative AI (genAI) in content development and editorial workflows. Organizations such as Elsevier, John Wiley & Sons, and SAGE Publishing recognized the growing reality: AI-assisted content creation had already entered the workplace, often faster than governance and guidance could keep pace.

The concern is practical rather than theoretical. GenAI tools introduced new questions about factual accuracy, fabricated citations, copyright exposure, confidential data, manipulated images, and growing challenges with authorship and ownership.

Small companies and organizations outside the publishing industry face many of these same risks.

A content department generating online content through AI prompts, a software company creating AI-assisted chatbots, or a nonprofit drafting donor communications with AI tools all face important questions:

  • What kinds of AI use are acceptable?
  • What kinds of AI use should be restricted or prohibited?
  • When should AI use be disclosed?
  • Who remains responsible for validating accuracy?
  • How should confidential information be protected?

For content managers and project managers, particularly in organizations that outsource content creation, an AI policy for content contributors is more than a legal safeguard. It is a governance tool that helps preserve content quality, establish accountability, and maintain trust with audiences. In this blog post, I outline the key elements of AI policy.  

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Human Judgment vs. AI Insight: Rethinking Strategy in an Automated World

Visionaries have given us products that disrupted markets, but they have always had a strategy to back up the vision. Steve Jobs gave us a cellular phone (the iPhone) with a touchscreen keyboard because he hated mechanical keyboards. It also played music like Apple’s popular iPod and offered a world of apps you could download from Apple itself.

When Herb Kelleher took Southwest Airlines nationwide, he had a vision for making air travel affordable for all: he would model it after Greyhound bus lines. For better or worse, that led Southwest to implement its less expensive point-to-point flight patterns, distinct from the other airlines’ hub-and-spoke patterns.

The vision drove the strategy, and, no doubt, many project managers and communications professionals made it work.

In recent months, I have heard a subtle but important shift in how professionals talk about strategy. Increasingly, teams are not just using AI to support execution; they are asking it to suggest direction. Prompts such as “What should our strategy be?” or “What is the best approach?” crop up more and more in both project environments and content strategy discussions.

This shift raises an important question: Are we improving strategic thinking, or are we outsourcing it?

This post explores the following:

  • What Strategy Really Is
  • Features of Experience-Based Strategy
  • Features of AI-Influenced Strategy
  • Comparison of the Two Approaches
  • The Blended Approach—And Its Risks
  • Caveat: HITL Is Not a Panacea
  • Conditions for Effective Blending
  • Structuring Strategy in an AI Environment: A Model
  • Practical Applications
  • Strategy Still Requires Human Ownership
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