Achieve Your Content Performance Goals
If you are wise enough to have realized that online content is strategic to the growth of your business, then you’ve probably also realized that one key to successful content is relevancy.
Why? Because a customer who finds one piece of content helpful in their current situation is likely to come back to the same source looking for more.
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Even as the current crisis recedes, offering quality content still remains a crucial way for businesses to attract and retain customers. According to a 2020 survey by the Content Marketing Institute (CMI), 72% of content professionals agree that their organization views content as a core business strategy.
Most of this new content will go online. So how do you do online content well? This blog series can help.
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Agility isn’t difficult. What is difficult is sustaining a rapid work pace without knowing why, without having context. Context is especially important for product content developers. That is why my proposed ideal for an agile content development system continuously provides context for the work at hand.
I’ll explain in detail here. But first let me provide context for this blog post.
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Some of us marched; some of us planted gardens, and some of us turned new perspectives into new endeavors. What did you do during the 2020 pandemic? (I hear my future grandchildren asking.)
On Mondays during the last quarter of 2020, I began publishing mini-essays on LinkedIn. Some were purposeful. Some were playful. Some bordered on the inspired (maybe).
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As product teams have adopted Agile development methodologies, product content professionals often find themselves stuck between agility and review cycles.
How can quality product content be developed in two-week sprints? Where do content strategy, content operations, and content standards fit into the constant evolution of software products? Where do the various disciplines within the content continuum fit in? (For example, UI, Help, API, and Services content?) How can everyone work together to deliver product content that is consistent, useful, accessible – and agile?
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