The better part of valor might be discretion. (Western society certainly has been debating that since the 17th century.) But I am here to tell you that the better part of quality content is an accuracy check. That’s because inaccuracies in your content can derail your customers’ trust in you, your content, and – by association – your business.Read more
Tag: content management
How to Develop a Combined Content Audit and Plan
Conducting a comprehensive content audit, also known as an information survey, can be a daunting task, especially if your organization has a large inventory of content. But is an in-depth audit really needed for every situation?
You would conduct a full content audit if your organization was undergoing a significant transformation, such as a digital transformation, or as part of a continuous improvement effort. But sometimes the moment calls for something more targeted, less exhaustive–something that enables you to quickly develop a plan of action.
I refer to this kind of content audit as a project-based content audit or a combined content audit and plan.Read more
The 4 Cs of Successful Blog Content
Yes, SEO and promotion are important to your blog’s success. I won’t deny it. But more and more research shows that the quality of content matters just as much as your marketing effort. So how do you ensure that your blogsite offers quality content?Read more
Updating Process Documents as a Result of COVID-19
Most of us are ramping up our businesses after a COVID-19-related hiatus or moving forward with new business as a result of a recent pivot. Either way, now is the time to audit and update business process documentation.Read more
The Ownership Obstacle to Content Strategy and 5 Ways to Handle it
The term “ownership obstacle” emerged recently from a brief discussion during a content strategy meetup. Several members of the group agreed that it often impedes the implementation of a content strategy. What is it? More importantly, what can you do about it?Read more