Tag: content management

How to Develop a Combined Content Audit and Plan

How to Develop a Combined Content Audit and Plan

Debra W Kahn (@debrawk.bsky.social)

Conducting a comprehensive content audit, also known as an information survey, can be daunting, especially if your organization has a large inventory of content. But is an in-depth audit really needed for every situation?

You would conduct a full content audit if your organization was undergoing a significant transformation, such as a digital transformation, or as part of a continuous improvement effort. But sometimes the moment calls for something more targeted, less exhaustive–something that enables you to quickly develop a plan of action.

I refer to this kind of content audit as a project-based content audit or a combined content audit and plan.

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The 4 Cs of Successful Blog Content

The 4 Cs of Successful Blog Content

Debra W Kahn (@debrawk.bsky.social)

Yes, SEO and promotion are important to your blog’s success. I won’t deny it. But more and more research shows that the quality of content matters just as much as your marketing effort. So how do you ensure that your blogsite offers quality content?

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Updating Process Documents as a Result of COVID-19

Updating Process Documents as a Result of COVID-19

Debra W Kahn (@debrawk.bsky.social)

Most of us are ramping up our businesses after a COVID-19-related hiatus or moving forward with new business as a result of a recent pivot. Either way, now is the time to audit and update business process documentation.

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The Ownership Obstacle to Content Strategy Success and 5 Ways to Handle it

The Ownership Obstacle to Content Strategy Success and 5 Ways to Handle it

Debra W Kahn (@debrawk.bsky.social)

The term “ownership obstacle” emerged recently from a brief discussion during a content strategy meetup. Several members of the group agreed that it often impedes the implementation of a content strategy. What is it? More importantly, what can you do about it?

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5 Intersects of Content Strategy and Project Management (Part 5)

5 Intersects of Content Strategy and Project Management (Part 5)

Debra W Kahn (@debrawk.bsky.social)

The easiest thing to say about measuring the success of a content strategy or a project is to say “measure what is meaningful to your organization.” Makes sense; I wouldn’t want to measure what is not meaningful. Turns out, that’s easy to say but difficult to do.

Nevertheless I persisted. <smile> In fact, coming up with a set of content metrics was part of my job as a Content Strategist at Oracle. I learned a lot during that journey and wanted to share a bit of it here. Read more →