Tag: content management

Thistle-Tomes

Thistle-Tomes

Debra W Kahn (@debrawk.bsky.social)

The following are my 2024 short takes on all things content in life and work:

  1. No one is an expert on AI yet. Take everything with a grain of salt.
  2. Sustainability should be part of every content strategy and content project.
  3. Lack of specificity on websites can be both a friend and an enemy. Vagueness can leave room for negotiation but also misinterpretation.
  4. Jargon in customer-facing content can be a significant barrier to understanding and engagement.
  5. Something I like to call “name theory” says that what you call something matters. And it doesn’t have to rhyme with “oom.”
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Creating Online Content for Your Customers: Accuracy

Creating Online Content for Your Customers: Accuracy

Debra W Kahn (@debrawk.bsky.social)

The better part of valor might be discretion. (Western society certainly has been debating that since the 17th century.) But I am here to tell you that the better part of quality content is an accuracy check. That’s because inaccuracies in your content can derail your customers’ trust in you, your content, and – by association – your business.

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How to Develop a Combined Content Audit and Plan

How to Develop a Combined Content Audit and Plan

Debra W Kahn (@debrawk.bsky.social)

Conducting a comprehensive content audit, also known as an information survey, can be daunting, especially if your organization has a large inventory of content. But is an in-depth audit really needed for every situation?

You would conduct a full content audit if your organization was undergoing a significant transformation, such as a digital transformation, or as part of a continuous improvement effort. But sometimes the moment calls for something more targeted, less exhaustive–something that enables you to quickly develop a plan of action.

I refer to this kind of content audit as a project-based content audit or a combined content audit and plan.

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The 4 Cs of Successful Blog Content

The 4 Cs of Successful Blog Content

Debra W Kahn (@debrawk.bsky.social)

Yes, SEO and promotion are important to your blog’s success. I won’t deny it. But more and more research shows that the quality of content matters just as much as your marketing effort. So how do you ensure that your blogsite offers quality content?

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Updating Process Documents as a Result of COVID-19

Updating Process Documents as a Result of COVID-19

Debra W Kahn (@debrawk.bsky.social)

Most of us are ramping up our businesses after a COVID-19-related hiatus or moving forward with new business as a result of a recent pivot. Either way, now is the time to audit and update business process documentation.

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