Conducting a comprehensive content audit, also known as an information survey, can be a daunting task, especially if your organization has a large inventory of content. But is it really needed for every situation?
You would conduct a full content audit if your organization was undergoing a significant transformation, such as a digital transformation, or as part of a continuous improvement effort. But sometimes the moment calls for something more targeted, less exhaustive–something that enables you to quickly develop a plan of action.
I refer to this kind of content audit as a project-based content audit or a combined content audit and plan.Read more