Achieve Your Content Performance Goals
Debra Kahn (PMP) is a content solutions leader with over 20 years of experience. Currently the CEO and primary consultant at DK Consulting of Colorado, Debra has enjoyed successes in a variety of content roles within the high tech industry, including as a Content Strategist for Oracle and as a Technical Editor for Sun Microsystems. She holds an MA in English and many professional certifications.Read more About Debra Kahn
DK Consulting of Colorado helps organizations align their online presence with their business goals through a comprehensive content strategy. Customers can walk away with organized, easily managed content that is targeted to their audience(s). They can also benefit from well-designed processes through which they can create and maintain their own useful, relevant, and well-performing content and social media posts. Individual content creators can grow their skills under professional guidance.Read more About DK Consulting
List of handy resources for writers and strategistsRead more Resources
Even as the current crisis recedes, offering quality content still remains a crucial way for businesses to attract and retain customers. According to a 2020 survey by the Content Marketing Institute (CMI), 72% of content professionals agree that their organization views content as a core business strategy.
Most of this new content will go online. So how do you do online content well? This blog series can help.
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I answered the question “How Did You Become a Content Strategist?” recently on the Content Strategy Community Forum and was surprised at the number of comments it generated. Here, then, is the story of my journey to the profession of content strategy.
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Agility isn’t difficult. What is difficult is sustaining a rapid work pace without knowing why, without having context. Context is especially important for product content developers. That is why my proposed ideal for an agile content development system continuously provides context for the work at hand.
I’ll explain in detail here. But first let me provide context for this blog post.
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Some of us marched; some of us planted gardens, and some of us turned new perspectives into new endeavors. What did you do during the 2020 pandemic? (I hear my future grandchildren asking.)
On Mondays during the last quarter of 2020, I began publishing mini-essays on LinkedIn. Some were purposeful. Some were playful. Some bordered on the inspired (maybe).
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Sad as it is to say, self-directed, collaborative, and agile product development teams often don’t get content. That is, they don’t really understand where content comes from, how it is best developed, how to work with content creators, what’s required of the team as a whole, and why developing content can sometimes take longer than a 2-week sprint.
So it is often up to content professionals to educate (constantly), adapt (when necessary) and, above all, speak up about their requirements.
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