Most of us are ramping up our businesses after a COVID-19-related hiatus or moving forward with new business as a result of a recent pivot. Either way, now is the time to audit and update business process documentation.Read more
The term “ownership obstacle” emerged recently from a brief discussion during a content strategy meetup. Several members of the group agreed that it often impedes the implementation of a content strategy. What is it? More importantly, what can you do about it?Read more
In recent posts, I have defined content as a composition, irrespective of format, that moves or guides its audience to feel or act or that adds to or synthesizes a body of knowledge. Content typically carries with it its own context.
As such, content is mostly distinct from raw data and other digitized information that serve only as single reference points or as machine records. Moreover, content has–and can be reused for–an identifiable purpose or reason for existing.Read more
Wednesday (March 4) was national Grammar Day. I am embarrassed that I missed it. Grammar and editing skills have played an important role in my life.Read more
I am rethinking my “categories of metrics” for content strategy and management after attending Joe Gelb’s and Lawrence Orin’s webinar “How to Become a Data-Driven Documentation Team” earlier this month.Read more