Delivering a Framework for Content Improvement and/or Transition
Develop a content strategy for a relaunch or new launch of a product, program, or interface:
✪ Work with existing staff to identify areas for content improvement and new development
✪ Conduct a targeted content audit
✪ Create a content transition plan
✪ As needed, recruit staff to assist with transition work
✪ Add-on: Provide coaching and training of existing staff
Develop a content quality plan that would help ensure ongoing content success:
✪ Identify content quality and performance metrics
✪ Conduct an audit of representative content
✪ Solidify voice, tone, and style
✪ Create content style sheets or a full content style guide
✪ Develop a content governance plan
✪ Add-ons: Provide editorial services on an ad-hoc basis, conduct periodic reviews of content catalog, revamp an example set of content
DK Consulting of Colorado 