AI ethics – DK Consulting of Colorado

Cognitive Bias in GenAI Use: From Groupthink to Human Mitigation

January 31, 2026February 3, 2026Debra W Kahn (@debrawk.bsky.social)

“When you believe in things you don’t understand, then you suffer; superstition ain’t the way.”

–Stevie Wonder, “Superstition,” 1972

I thought of the words of Stevie Wonder’s song “Superstition” the day after I spent a late night doomscrolling social media, desperate for news about a recent national tragedy that touched a local family. I ended up taking a sleeping pill to get some reprieve and a decent night’s sleep.

While doomscrolling on social media is a uniquely modern phenomenon, the desire to seek confirmation and validation through affinity is not. It’s a form of Groupthink. After all, we choose to “follow” folks who are amused (or perhaps “consumed”?) by the same things we are. Cat video, anyone?

In the 21st century, Groupthink isn’t limited to groups anymore. It’s now personal and as close as your mobile phone or desktop. The intimate version of Groupthink began with social media memes and comments and has quickly expanded to include generative AI (GenAI) engagement.

Intellectually, we have mostly come to understand that Groupthink drives our social media feeds—with the help of overly accommodating algorithms. Now, similar dynamics are quietly emerging in how we use GenAI. Cognitive biases that seep into GenAI engagement, especially automation bias and confirmation bias, can warp our content and projects unless we understand what these biases are, how they manifest, and how to manage them.

A Quick Refresher on Groupthink

Irving Janis, an American professor of psychology, first defined the term ” Groupthink ” in 1972 as a “mode of thinking that people engage in when they are involved in a cohesive in-group, when members’ strivings for unanimity override their motivation to realistically appraise alternative courses of action.” In other words, we go along to get along, as the American idiom goes.

GenAI in Professional Settings: Adoption Trends and Use Cases

September 30, 2025October 5, 2025Debra W Kahn (@debrawk.bsky.social)

Some content and project professionals are making their GenAI wishes come true, some are still contemplating their first wish, and some feel trapped in the genie’s bottle. Such is the current state of GenAI use within organizational boundaries.

In the past few weeks, I have been engaging with practitioners through events and private discussions on the application of GenAI to everyday work. Most notably, I recently delivered a recorded presentation on Human-in-the-Loop for IPM Day 2025, set for release on November 6; led a virtual session for the PMI Chapter of Baton Rouge on September 17, 2025, titled “GenAI: The Attractive Nuisance in Your Project”; and participated in an October 2 webcast, “An Imperfect Dance: Responsible GenAI Use.”

What folks told me didn’t always surprise me.

What they told me matched, for the most part, some of the GenAI adoption patterns I’ve been researching. I’ll share those trends, as well as common and emerging use cases and persistent drawbacks, in this month’s blog post.

A New Code for Communicators: Ethics for an Automated Workplace

August 31, 2025September 7, 2025Debra W Kahn (@debrawk.bsky.social)

What happens when you’re asked to document a product that doesn’t exist—or to release content before it’s been validated? Those of us who have been outside of corporate culture for a while forget that our still-enmeshed colleagues regularly make ethical decisions about their content work. But I began recalling some of my own experiences recently, cringing the whole time.

Early in my career, a colleague at a small manufacturing firm quietly informed me that our newest product, recently presented to the firm’s most important client, was a prototype, not the final design. So, I was basically documenting vaporware. Later in my career, the manager of our small but busy editorial and production group at a large high-tech company stopped by my cubicle one day to tell me that I had to “change my whole personality.” Apparently, the larger department was no longer as concerned about content quality as she perceived I was.

Of course, nothing beats the ethical situation I found myself in as a fledgling business owner, which I described in last month’s blog post. But you get the point.

Fast forward to today. The ethical complexities presented by GenAI in the workplace are multifold. I discussed some of those complexities in my June 2025 blog post. Luckily, we don’t have to face the wave of complexities alone.

We can use existing ethical frameworks for GenAI development, adoption, and use to inform a new ethical code for communicators.

Ethical Use of GenAI: 10 Principles for Technical Communicators

July 31, 2025September 1, 2025Debra W Kahn (@debrawk.bsky.social)

I was once approached by an extremist organization to desktop-publish some racist content for their upcoming event. I was a new mom running a business on a shoestring budget out of an unused storefront in the same town where I had attended university. Members of the extremist organization had been recently accused of complicity in the murder of a local talk-radio show host in a nearby city.

It was the mid-1980s.

If the political environment sounds all too familiar, so should the ethical situation.

Just as desktop publishing once made it easy to mass-produce messages—ethical or not—GenAI tools today offer unprecedented avenues to content production speed and scale. But the ethical question for content professionals remains: Should we use these tools simply because we can? And if we must use them, how do we use them ethically?

Ultimately, I did not use my skills or my business to propagate the extremists’ propaganda. Nor did I confront them the next day when they returned. On advice from my husband, a member of a minority group in the U.S., I told them I was too busy to turn around their project in the time they requested. This had a kernel of truth to it. I also referred them to a nearby big-box service, whose manager had told me over the phone the night before that she was not empowered to turn away such business (even if she wanted to). Not my most heroic moment.

I am not asking my fellow technical communicators to be especially heroic in the world of GenAI. But I think we should find an ethical stance and stick with it. Using GenAI ethically doesn’t have to be about rejecting the tools; however, it should be about staying alert to risk, avoiding harm, and applying human judgment where it matters most.

In this blog post, I outline the elements of using GenAI ethically and apply ethical principles to real-world scenarios.

A Quick Refresher on Groupthink

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