Tag: AI

Content Creation in the Time of Disinformation: A Pathway to Trust

Content Creation in the Time of Disinformation: A Pathway to Trust

Debra W Kahn (@debrawk.bsky.social)

“Easy to process equates to easy to believe.” These words leaped off the page as I was rereading David Dylan Thomas’ book Design for Cognitive Bias recently. They apply to the gamut of modern deliberative information-making (short- and long-form) from ad slogans to instruction manuals. They also inform deliberately deceptive content—manipulative and fact-free social media posts, press releases, and political speeches—or disinformation.

As my mind began to grasp the far-reaching implications of this quotation, I realized that it also speaks indirectly to the central construct in successful product communication: trust.

As professional communicators, how can we earn our audience’s trust? How can we appeal to readers who are potentially adrift in a disinformation-polluted social environment?

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AI Prompting for Bloggers: My Trial-and-Error Discoveries

AI Prompting for Bloggers: My Trial-and-Error Discoveries

Debra W Kahn (@debrawk.bsky.social)

Six months ago I set out to see if artificial intelligence (AI) could help me be a better blogger. In this post, I am sharing what I learned and providing tips to fellow bloggers.

I want to thank the many trailblazers in business development, program management, and content development who helped push me along with their presentations, workshops, and webinars. I have absorbed their guidance and made it my own.

My journey took me from a basic understanding of AI—through experimentation—and, finally, to a state of cautious optimism about its benefits and potential pitfalls, even dangers. I experimented with Poe, Grammarly, Claude, and ChatGPT (mostly the latter). I also tried various prompting techniques and patterns (primarily by accident). I had some successes and some failures.  Here’s what I learned along the way.

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