A Call for Plain Language in Medicine: My Story

Lack of plain language can lead an audience down the wrong path. That’s at best. At worst, it can endanger the audience. Somewhere in between, a lack of clear, plainly stated communication can cost both the conveyer and the receiver time and money.

My recent breast cancer scare shows how poor communication from otherwise compassionate, dedicated professionals can have negative effects. Their lack of clarity strained my family’s resources and relationships. The circumstances under which I received that information left me traumatized.

No, I don’t have breast cancer—as far as I can determine.

But for an excruciatingly long time, I haven’t known for sure. Here’s what happened, what I learned, and what could have helped.

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Creating Online Content for Your Customers: Relevance

If you are wise enough to have realized that online content is strategic to the growth of your business, then you’ve probably also realized that one key to successful content is relevancy.

Why? Because a customer who finds one piece of content helpful in their current situation is likely to come back to the same source looking for more.

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