Thistle-Tomes Volume 2

I was struck by a social media post recently that suggested that the next honoree for the Presidential Medal of Freedom ought to be the little boy, Victor, who, in the midst of an armed attack on his Minneapolis school, threw himself protectively on top of his friend and classmate. And was subsequently shot in the back himself. (Both boys are recovering.)

It was the absolute humanity of the moment that stayed with me—the instinct to protect, to help. I have written a great deal lately about artificial intelligence, especially GenAI (Claude, ChatGPT, Poe, etc.). The contrast is clear: GenAI is a probabilistic algorithm with an overly pleasing interface. Victor (no last name was ever given) is a human who, in the face of inhumanity, acted out of love and concern for others.

In the spirit of that contrast, I have added a few more thoughts to my list of Thistle-Tomes, which I started last December. Please feel free to add your own.

Read more

GenAI in Professional Settings: Adoption Trends and Use Cases

Some content and project professionals are making their GenAI wishes come true, some are still contemplating their first wish, and some feel trapped in the genie’s bottle. Such is the current state of GenAI use within organizational boundaries.

In the past few weeks, I have been engaging with practitioners through events and private discussions on the application of GenAI to everyday work. Most notably, I recently delivered a recorded presentation on Human-in-the-Loop for IPM Day 2025, set for release on November 6; led a virtual session for the PMI Chapter of Baton Rouge on September 17, 2025, titled “GenAI: The Attractive Nuisance in Your Project”; and participated in an October 2 webcast, “An Imperfect Dance: Responsible GenAI Use.”

What folks told me didn’t always surprise me.

What they told me matched, for the most part, some of the GenAI adoption patterns I’ve been researching. I’ll share those trends, as well as common and emerging use cases and persistent drawbacks, in this month’s blog post.

Read more

Turn Your Keynotes into Content Gold: Writing Tips for Speakers

I recently collaborated on an article with a colleague whose ability to speak extemporaneously impressed me. Not a skill I have ever had. Her delivery was confident, and her knowledge of the subject matter was deep.

But she was intimidated by a blank page.

Even when I drew up an outline for our collaborative article, she seemed to stumble through sentences and lose her way. Who knew?

Professional speakers know how to engage a live audience—but translating that spark into writing? That’s a different craft. The good news? By implementing a few golden strategies, your writing can carry the same power and authority as your voice on stage.

The key is to know what to keep from your speaking style and what to change.

Read more

Content Creation in the Time of Disinformation: A Pathway to Trust

“Easy to process equates to easy to believe.” These words leaped off the page as I was rereading David Dylan Thomas’ book Design for Cognitive Bias recently. They apply to the gamut of modern deliberative information-making (short- and long-form) from ad slogans to instruction manuals. They also inform deliberately deceptive content—manipulative and fact-free social media posts, press releases, and political speeches—or disinformation.

As my mind began to grasp the far-reaching implications of this quotation, I realized that it also speaks indirectly to the central construct in successful product communication: trust.

As professional communicators, how can we earn our audience’s trust? How can we appeal to readers who are potentially adrift in a disinformation-polluted social environment?

Read more

The Art of the Unsaid: How Negative Space in Writing Boosts Engagement

What if your writing could be more powerful precisely because of what you don’t say? I’m not talking about redacted content, though that seems to be a popular topic these days. I’m talking about methods to inform and engage without drowning our readers in excess. I’m talking about leveraging negative space—not in the sense of page layout or white space, but rather in the sense of what’s implied, unsaid, or suggested rather than explicitly stated.

When used judiciously, negative space invites your readers to leverage their own expertise and imagination, ultimately deepening their connection to your message. The tricky part is to allow your audience to apply their experiences to your conceptual piece without causing them confusion or frustration.

Read more