Tag: content snippets

The following are my 2024 short takes on all things content in life and work:

1. No one is an expert on AI yet. Take everything with a grain of salt.
2. Sustainability should be part of every content strategy and content project.
3. Lack of specificity on websites can be both a friend and an enemy. Vagueness can leave room for negotiation but also misinterpretation.
4. Jargon in customer-facing content can be a significant barrier to understanding and engagement.
5. Something I like to call “name theory” says that what you call something matters. And it doesn’t have to rhyme with “oom.”