Category: content audit

Thistle-Tomes

Thistle-Tomes

Debra W Kahn (@debrawk.bsky.social)

The following are my 2024 short takes on all things content in life and work:

  1. No one is an expert on AI yet. Take everything with a grain of salt.
  2. Sustainability should be part of every content strategy and content project.
  3. Lack of specificity on websites can be both a friend and an enemy. Vagueness can leave room for negotiation but also misinterpretation.
  4. Jargon in customer-facing content can be a significant barrier to understanding and engagement.
  5. Something I like to call “name theory” says that what you call something matters. And it doesn’t have to rhyme with “oom.”
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The 5 Benefits of a Content Audit

The 5 Benefits of a Content Audit

Debra W Kahn (@debrawk.bsky.social)

If we’re honest with ourselves, we should be auditing our organization’s content more often than we do. A content audit, which is a survey and analysis of existing content, should encompass content that is online and printed, long and short, text, audio, video, and graphics. Or encompass at least the part of that whole that aligns with your organization’s current challenge.

If you’re having difficulty selling the need to conduct a content audit, this blog post is for you. If your organization has never conducted a content audit but you suspect it should let me help you understand what a content audit might reveal.

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Your Website Content: Audit Tips

Your Website Content: Audit Tips

Debra W Kahn (@debrawk.bsky.social)

If your web content is your public face, especially if it’s your sales engine, you should be auditing it at least once a year. 

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