GenAI in Professional Settings: Adoption Trends and Use Cases

Some content and project professionals are making their GenAI wishes come true, some are still contemplating their first wish, and some feel trapped in the genie’s bottle. Such is the current state of GenAI use within organizational boundaries.

In the past few weeks, I have been engaging with practitioners through events and private discussions on the application of GenAI to everyday work. Most notably, I recently delivered a recorded presentation on Human-in-the-Loop for IPM Day 2025, set for release on November 6; led a virtual session for the PMI Chapter of Baton Rouge on September 17, 2025, titled “GenAI: The Attractive Nuisance in Your Project”; and participated in an October 2 webcast, “An Imperfect Dance: Responsible GenAI Use.”

What folks told me didn’t always surprise me.

What they told me matched, for the most part, some of the GenAI adoption patterns I’ve been researching. I’ll share those trends, as well as common and emerging use cases and persistent drawbacks, in this month’s blog post.

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Sprint but Iterate: How Product Content Pros Can Adopt/Adapt Agility (Part 2)

Sad as it is to say, self-directed, collaborative, and agile product development teams often don’t get content. That is, they don’t really understand where content comes from, how it is best developed, how to work with content creators, what’s required of the team as a whole, and why developing content can sometimes take longer than a 2-week sprint.

So it is often up to content professionals to educate (constantly), adapt (when necessary) and, above all, speak up about their requirements.

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Sprint but Iterate: How Product Content Pros Can Adopt/Adapt Agility (Part 1)

As product teams have adopted Agile development methodologies, product content professionals often find themselves stuck between agility and review cycles.

How can quality product content be developed in two-week sprints? Where do content strategy, content operations, and content standards fit into the constant evolution of software products? Where do the various disciplines within the content continuum fit in? (For example, UI, Help, API, and Services content?)  How can everyone work together to deliver product content that is consistent, useful, accessible – and agile?

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5 Intersects of Content Strategy and Project Management (Part 5)

The easiest thing to say about measuring the success of a content strategy or a project is to say “measure what is meaningful to your organization.” Makes sense; I wouldn’t want to measure what is not meaningful. Turns out, that’s easy to say but difficult to do.

Nevertheless I persisted. <smile> In fact, coming up with a set of content metrics was part of my job as a Content Strategist at Oracle. I learned a lot during that journey and wanted to share a bit of it here. Read more