Of Fallacies, Biases, and Justices: The Terms of Our Time

It’s political season again in the U.S., and to make an understatement, it’s been a doozy. Speaking of statements (political or otherwise), I think now is a good time to reconsider the logical fallacies we all learned to avoid during our entry-level English composition classes.

No, I will not lecture you like your high-school English teacher would. (And yes, I was one once.) But I would like to lecture Justice Alito. Not only about fallacies but also about biases. More on that later.

Mistakes and Shortcuts

In case you don’t remember, logical fallacies are arguments that make a mistake in logic or fail to “satisfy the criteria of a cogent argument” (Standford Encyclopedia of Philosophy). Mistakes in deductive logic, the “form” of logic praised by Aristotle, are formal fallacies. Failures to make or prove a reasonable argument, whether through deductive or inductive reasoning, are informal fallacies. That might be a distinction without a difference, but historians care. (Please remember I was an English major for a reason.)

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A Guide to Storytelling for Online Content

In today’s saturated digital landscape, standing out as a brand or subject matter expert requires more than just presenting facts and data. It demands capturing the attention and emotions of your audience through the age-old art of storytelling.

Whether you’re a business writer crafting marketing collateral or a technical writer documenting complex processes, incorporating storytelling into your online content can significantly enhance its impact and resonance with readers.

The Magic of Storytelling

Stories, the oldest and most powerful form of communication, have a unique ability to captivate and engage. As Cynthia Lockrey highlighted in her presentation “5 Tips for Impactful Storytelling” (American Migraine Foundation, June 29, 2023), stories are more than just a sequence of events. They are a vehicle for knowledge retention. Research suggests that they can boost retention by 2 to 10 times better than facts alone. But what makes stories so potent?

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Creating Online Content for Your Customers: Scannability

Even as the current crisis recedes, offering quality content still remains a crucial way for businesses to attract and retain customers. According to a 2020 survey by the Content Marketing Institute (CMI), 72% of content professionals agree that their organization views content as a core business strategy.

Most of this new content will go online. So how do you do online content well? This blog series can help.

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