I answered the question “How Did You Become a Content Strategist?” recently on the Content Strategy Community Forum and was surprised at the number of comments it generated. Here, then, is the story of my journey to the profession of content strategy.Read more
Agility isn’t difficult. What is difficult is sustaining a rapid work pace without knowing why, without having context. Context is especially important for product content developers. That is why my proposed ideal for an agile content development system continuously provides context for the work at hand.
I’ll explain in detail here. But first let me provide context for this blog post.Read more
Some of us marched; some of us planted gardens, and some of us turned new perspectives into new endeavors. What did you do during the 2020 pandemic? (I hear my future grandchildren asking.)
On Mondays during the last quarter of 2020, I began publishing mini-essays on LinkedIn. Some were purposeful. Some were playful. Some bordered on the inspired (maybe).Read more
Sad as it is to say, self-directed, collaborative, and agile product development teams often don’t get content. That is, they don’t really understand where content comes from, how it is best developed, how to work with content creators, what’s required of the team as a whole, and why developing content can sometimes take longer than a 2-week sprint.
So it is often up to content professionals to educate (constantly), adapt (when necessary) and, above all, speak up about their requirements.Read more
As product teams have adopted Agile development methodologies, product content professionals often find themselves stuck between agility and review cycles.
How can quality product content be developed in two-week sprints? Where do content strategy, content operations, and content standards fit into the constant evolution of software products? Where do the various disciplines within the content continuum fit in? (For example, UI, Help, API, and Services content?) How can everyone work together to deliver product content that is consistent, useful, accessible – and agile?Read more