If we’re honest with ourselves, we should be auditing our organization’s content more often than we do. A content audit, which is a survey and analysis of existing content, should encompass content that is online and printed, long and short, text, audio, video, and graphics. Or encompass at least the part of that whole that aligns with your organization’s current challenge.
If you’re having difficulty selling the need to conduct a content audit, this blog post is for you. If your organization has never conducted a content audit but you suspect it should let me help you understand what a content audit might reveal.
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DK Consulting of Colorado 