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Tag: pandemic

A Content Intervention Checklist

A Content Intervention Checklist

August 4, 2020June 29, 2024Debra W Kahn (@debrawk.bsky.social)

With all of the shifts in customer expectations that have arisen from recent events, you’ve probably felt the need to reevaluate your current content offerings. But where to start?

I’ve gathered my recommendations in a straightforward checklist that you can download for free.

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Audience, Content strategy BLM, branding, checklist, content operations, content updates, COVID-19, pandemic 1 Comment
5 Steps to Pandemic-Sensitive Content

5 Steps to Pandemic-Sensitive Content

May 26, 2020June 29, 2024Debra W Kahn (@debrawk.bsky.social)

In a previous blog, I noted that while the U.S. FDA might not require new packaging or labeling for your product as a result of the COVID-19 pandemic, your customers might demand something different from what you had previously provided.

This is just one example of how your organization might have to respond to new customer or user expectations as a result of COVID-19.

How many other ways have your customer or user expectations shifted in a world that now includes a pandemic? And how do those new expectations impact your content?

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Audience, Content strategy, Technical writing, Writing COVID-19, customer experience, CX, pandemic, user experience, user profile, UX 1 Comment

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DK Consulting of Colorado helps evolving organizations align their content with their business goals by implementing or improving the four pillars of effective content. This helps ensure a strong foundation for content integrity, usability, and scalability. Benefits include a re-energized customer experience, a sharper competitive edge, and a more productive content lifecycle. Read More

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