Achieve Your Content Performance Goals
Debra Kahn (CPTC, PMP) is a content solutions leader with over 20 years of experience. Currently the CEO and primary consultant at DK Consulting of Colorado, Debra has enjoyed successes in a variety of content roles within the high tech industry, including as a Content Strategist for Oracle and as a Technical Editor for Sun Microsystems. She holds an MA in English and many professional certifications.Read more About Debra Kahn
DK Consulting of Colorado helps evolving organizations align their content with their business goals by implementing or improving the four pillars of effective content: a workable content strategy, effective content design, efficient content operations, and strong content governance.
Fully developing all four pillars helps ensure a strong foundation for content integrity, usability, and scalability. The benefits of instituting this strong foundation include a re-energized customer experience, a sharper competitive edge, and a more productive content lifecycle.Read more About DK Consulting
List of handy resources for writers and strategistsRead more Resources
The better part of valor might be discretion. (Western society certainly has been debating that since the 17th century.) But I am here to tell you that the better part of quality content is an accuracy check. That’s because inaccuracies in your content can derail your customers’ trust in you, your content, and – by association – your business.
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In a previous blog post I wrote about need for relevance in your online content – matching your presentation to the customer’s need and the purpose of the content piece. I added that an approachable style can underscore your content’s relevance. But what steps can you take to achieve that style?
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If you are wise enough to have realized that online content is strategic to the growth of your business, then you’ve probably also realized that one key to successful content is relevancy.
Why? Because a customer who finds one piece of content helpful in their current situation is likely to come back to the same source looking for more.
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Even as the current crisis recedes, offering quality content still remains a crucial way for businesses to attract and retain customers. According to a 2020 survey by the Content Marketing Institute (CMI), 72% of content professionals agree that their organization views content as a core business strategy.
Most of this new content will go online. So how do you do online content well? This blog series can help.
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I answered the question “How Did You Become a Content Strategist?” recently on the Content Strategy Community Forum and was surprised at the number of comments it generated. Here, then, is the story of my journey to the profession of content strategy.
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DK Consulting of Colorado 