Achieve Your Content Performance Goals
Debra Kahn (CPTC, PMP) is a content solutions leader with over 20 years of experience. Currently the CEO and primary consultant at DK Consulting of Colorado, Debra has enjoyed successes in a variety of content roles within the high tech industry, including as a Content Strategist for Oracle and as a Technical Editor for Sun Microsystems. She holds an MA in English and many professional certifications.Read more About Debra Kahn
DK Consulting of Colorado helps evolving organizations align their content with their business goals by implementing or improving the four pillars of effective content: a workable content strategy, effective content design, efficient content operations, and strong content governance.
Fully developing all four pillars helps ensure a strong foundation for content integrity, usability, and scalability. The benefits of instituting this strong foundation include a re-energized customer experience, a sharper competitive edge, and a more productive content lifecycle.Read more About DK Consulting
List of handy resources for writers and strategistsRead more Resources
The term “ownership obstacle” emerged recently from a brief discussion during a content strategy meetup. Several members of the group agreed that it often impedes the implementation of a content strategy. What is it? More importantly, what can you do about it?
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In recent posts, I have defined content as a composition, irrespective of format, that moves or guides its audience to feel or act or that adds to or synthesizes a body of knowledge. Content typically carries with it its own context.
As such, content is mostly distinct from raw data and other digitized information that serve only as single reference points or as machine records. Moreover, content has–and can be reused for–an identifiable purpose or reason for existing.
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Wednesday (March 4) was national Grammar Day. I am embarrassed that I missed it. Grammar and editing skills have played an important role in my life.
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I am rethinking my “categories of metrics” for content strategy and management after attending Joe Gelb’s and Lawrence Orin’s webinar “How to Become a Data-Driven Documentation Team” earlier this month.
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The easiest thing to say about measuring the success of a content strategy or a project is to say “measure what is meaningful to your organization.” Makes sense; I wouldn’t want to measure what is not meaningful. Turns out, that’s easy to say but difficult to do.
Nevertheless I persisted. <smile> In fact, coming up with a set of content metrics was part of my job as a Content Strategist at Oracle. I learned a lot during that journey and wanted to share a bit of it here. Read more
DK Consulting of Colorado 