Achieve Your Content Performance Goals
Debra Kahn (CPTC, PMP) is a content solutions leader with over 20 years of experience. Currently the CEO and primary consultant at DK Consulting of Colorado, Debra has enjoyed successes in a variety of content roles within the high tech industry, including as a Content Strategist for Oracle and as a Technical Editor for Sun Microsystems. She holds an MA in English and many professional certifications.Read more About Debra Kahn
DK Consulting of Colorado helps evolving organizations align their content with their business goals by implementing or improving the four pillars of effective content: a workable content strategy, effective content design, efficient content operations, and strong content governance.
Fully developing all four pillars helps ensure a strong foundation for content integrity, usability, and scalability. The benefits of instituting this strong foundation include a re-energized customer experience, a sharper competitive edge, and a more productive content lifecycle.Read more About DK Consulting
List of handy resources for writers and strategistsRead more Resources
With all of the shifts in customer expectations that have arisen from recent events, you’ve probably felt the need to reevaluate your current content offerings. But where to start?
I’ve gathered my recommendations in a straightforward checklist that you can download for free.
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Yes, SEO and promotion are important to your blog’s success. I won’t deny it. But more and more research shows that the quality of content matters just as much as your marketing effort. So how do you ensure that your blogsite offers quality content?
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In a previous blog, I noted that while the U.S. FDA might not require new packaging or labeling for your product as a result of the COVID-19 pandemic, your customers might demand something different from what you had previously provided.
This is just one example of how your organization might have to respond to new customer or user expectations as a result of COVID-19.
How many other ways have your customer or user expectations shifted in a world that now includes a pandemic? And how do those new expectations impact your content?
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Most of us are ramping up our businesses after a COVID-19-related hiatus or moving forward with new business as a result of a recent pivot. Either way, now is the time to audit and update business process documentation.
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The term “ownership obstacle” emerged recently from a brief discussion during a content strategy meetup. Several members of the group agreed that it often impedes the implementation of a content strategy. What is it? More importantly, what can you do about it?
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DK Consulting of Colorado 