Achieve Your Content Performance Goals
User personas, my corona! Who needs a collective when a real representative will do? No, I am not dissing the research and analysis that ultimately yields a relatable on-paper user. Nor am I endorsing a beer brand.
What I want to share is what worked for me when I had to characterize some brand new audiences to my in-house team of technical information developers.
Read more
Conducting a comprehensive content audit, also known as an information survey, can be daunting, especially if your organization has a large inventory of content. But is an in-depth audit really needed for every situation?
You would conduct a full content audit if your organization was undergoing a significant transformation, such as a digital transformation, or as part of a continuous improvement effort. But sometimes the moment calls for something more targeted, less exhaustive–something that enables you to quickly develop a plan of action.
I refer to this kind of content audit as a project-based content audit or a combined content audit and plan.
Read more
Yes, SEO and promotion are important to your blog’s success. I won’t deny it. But more and more research shows that the quality of content matters just as much as your marketing effort. So how do you ensure that your blogsite offers quality content?
Read more
Most of us are ramping up our businesses after a COVID-19-related hiatus or moving forward with new business as a result of a recent pivot. Either way, now is the time to audit and update business process documentation.
Read more
The term “ownership obstacle” emerged recently from a brief discussion during a content strategy meetup. Several members of the group agreed that it often impedes the implementation of a content strategy. What is it? More importantly, what can you do about it?
Read more
DK Consulting of Colorado 