Achieve Your Content Performance Goals
User personas, my corona! Who needs a collective when a real representative will do? No, I am not dissing the research and analysis that ultimately yields a relatable on-paper user. Nor am I endorsing a beer brand.
What I want to share is what worked for me when I had to characterize some brand new audiences to my in-house team of technical information developers.
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Conducting a comprehensive content audit, also known as an information survey, can be daunting, especially if your organization has a large inventory of content. But is an in-depth audit really needed for every situation?
You would conduct a full content audit if your organization was undergoing a significant transformation, such as a digital transformation, or as part of a continuous improvement effort. But sometimes the moment calls for something more targeted, less exhaustive–something that enables you to quickly develop a plan of action.
I refer to this kind of content audit as a project-based content audit or a combined content audit and plan.
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With all of the shifts in customer expectations that have arisen from recent events, you’ve probably felt the need to reevaluate your current content offerings. But where to start?
I’ve gathered my recommendations in a straightforward checklist that you can download for free.
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Yes, SEO and promotion are important to your blog’s success. I won’t deny it. But more and more research shows that the quality of content matters just as much as your marketing effort. So how do you ensure that your blogsite offers quality content?
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In a previous blog, I noted that while the U.S. FDA might not require new packaging or labeling for your product as a result of the COVID-19 pandemic, your customers might demand something different from what you had previously provided.
This is just one example of how your organization might have to respond to new customer or user expectations as a result of COVID-19.
How many other ways have your customer or user expectations shifted in a world that now includes a pandemic? And how do those new expectations impact your content?
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DK Consulting of Colorado 